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SUBJECT LINE PREDICTIONS In Responsys

CamilaMartinezRdJan 11 2024

Hi,

I was reviewing the following documentation, sobre la funcionalidad prediccion de asuntos en responsys:

https://docs.oracle.com/en/cloud/saas/marketing/responsys-user/Account_AIF_SubjectLine.htm?Highlight=subject%20line
https://docs.oracle.com/en/cloud/saas/marketing/responsys-user/CampaignDesigner_SubjectLine_FAQ.htm#Points
https://docs.oracle.com/en/cloud/saas/marketing/responsys-user/Account_AIF.htm
https://docs.oracle.com/en/cloud/saas/marketing/responsys-user/CampaignDesigner_SubjectLine.htm

However, some doubts were generated that the documentation does not resolve, therefore I would like you to help me to answer them:

1. How does the learning phase start? Is it based on the history of subjects sent to the account automatically or once the function is activated the learning phase must be started so that the prediction can be used?
1.1 How long does the learning phase last?
How effective is the functionality?

Thanks

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Added on Jan 11 2024
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