I'm using Jdeveloper Studio Edition Version 11.1.2.3.0
I have Pivot table
Studio Edition Version 11.1.2.3.0

I want to display the date and time of each Row transaction
the pivot table is based on 4 attributes
Start date
employee Id
Contact Name
Net Amount
I add to the start date output text an af:convertDateTime
<f:facet name="StartDate">
\<af:outputText value="#{cellData.label}" id="ot3">
\<af:convertDateTime type="both" pattern="dd/MM/yyyy HH:mm"/>
\</af:outputText>
\</f:facet>
put the date format dose not change
any one can give a hint
how I convert that date to Date Time for the Pivot row