Java SE (Java Platform, Standard Edition)

Link to JRE download page

I maintain a free Java program which can be started from the Web-site.
On the Web-site I need to tell how Java is downloaded and installed.

What download page should I link to ?

I found only http://java.sun.com/javase/downloads/index.jsp.

However, this seems to be a download page for developers and JRE is described among
other technologies and programming tools.

I guess there is somewhere a download page for end-users but I
did not find it even with the site map.