Java SE (Java Platform, Standard Edition)

To Anyone Who Can Help-

Currently our company has a software product that contains two links during the install process, one to our software, and another to
http://www.java.com/en/download/


where people can download the runtime enviornment.

Changes to this link make documentation and management annoying, so we are looking for a way to provide a link to the .exe file directly, one that would stay - for instance- on Java Update 6 until we have tested Update 7 fully. We would then link to the newest version of Java. Is there any way to link to a Java version this way? I do not understand if the licensing terms are clear on if this is allowed.

Where would I go to contact someone about what is appropriate for destributing a runtime enviornment for our customers?

Thanks,