SQL & PL/SQL

Hello,

I have to create a multi-language application. And I was wondering what is the best way to translate data tables.

Let's say I have a table called Products with Appel, Pear and Strawberry.

create table products
(product_id number(11) primary key,
description varchar2(100));

insert into products (1,'Apple');

insert into products (2,'Pear');

insert into products (3,'Strawberry');

This statement select * from products; is fine as long as I'm talking to English speakers. What should I do if I want to talk to italian people ?